For Buyers
If you are
shopping for a home without a Buyer's Agent, remember that anyone
you speak to is working on behalf of the seller, whether it's
calling the number on the sign in the yard or visiting an
open house.
Real Estate
agents often don't disclose the facts of agency. Anyone
but an exclusive Buyer's agent is actually negotiating on
behalf of the seller. The facts are clear why you should
use an exclusive Buyer's Agent:
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Only an
Exclusive Buyer Agent (EBA) can guarantee to
represent you in your home purchase.
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Only an
EBA can guarantee to negotiate on your behalf.
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An EBA
provides the true facts as to value, market/neighborhood
conditions, and obvious physical defects.
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An EBA
will insist that the buyer utilize a qualified home
inspector who will treat the buyer as their client, and not
as a customer.
-
Listing
Agents (the ones with the sign in the front yard) and the
company that they work for represent the seller, not
the buyer. Their job is to get the seller the highest
price on the best terms.
-
An EBA`s
job is to get the buyer the lowest price on the best
terms.
-
EBAs
will do a better job for transferees that anyone else. They
will give you the facts, good and bad. A listing agent
cannot tell you about many things that would be detrimental
for the buyer because they work for the seller.
-
An EBA
will help you with your financing alternatives. They may
advise you to be pre-approved by a lender. Why? Because a
fully approved loan makes you a cash buyer.
-
EBA’s
have a legal and ethical obligation to put your interests
first!
The reasons
are clear why a buyer's agent makes sense, but choosing the
right one is key. At Magellan we focus on your wants and
needs; how long you plan to live in the home, future resale values, how
you intend to use the home (entertaining, etc) your family's
growth plans, hobbies, interests, schools, etc. We also
have excellent experience in working with builders and
community builder teams to make sure you are properly
represented in your building allowances. We want your
new home to be just that -- a home.
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For Sellers
When you're ready to think about buying or selling your
property, you need to ask yourself the following questions: Do
you have the time, energy, sources of information, and
contacts to do the job yourself? If you were one of the
'do-it-yourself' people, would the results be as good or
better than they would be if you had professional assistance?
Would it have gone smoother? Would it have given you more
personal time? Would you have sold for more if a real estate
agent was involved? Read the following information and learn
how a real estate agent can help you understand everything you
need to know about a real estate transaction.
Pricing
This process generally begins with a determination of a
reasonable asking price. Your real estate agent can give you
up-to-date information on what is happening in the marketplace
and the price, financing, terms, and condition of competing
properties. These are key factors in getting your property
sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Often, your agent can
recommend repairs or cosmetic work that will significantly
enhance the salability of the property. Marketing includes the
exposure of your property to other real estate agents and the
public. In many markets across the country, over 50% of real
estate sales are cooperative sales; that is, a real estate
agent other than yours brings in the buyer. Your agent acts as
the marketing coordinator, disbursing information about your
property to other real estate agents through a Multiple
Listing Service or other cooperative marketing networks, open
houses for agents, etc. The REALTOR® Code of Ethics requires
REALTORS® to utilize these cooperative relationships when they
benefit their clients.
Advertising is part of marketing. The choice of media and
frequency of advertising depends a lot on the property and
specific market. For example, in some areas, newspaper
advertising generates phone calls to the real estate office
but statistically has minimum effectiveness in selling a
specific property. Overexposure of a property in any media may
give a buyer the impression the property is distressed or the
seller is desperate. Your real estate agent will know when,
where and how to advertise your property.
There is a misconception that advertising sells real estate.
The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of
real estate sales are the result of agent contacts through
previous clients, referrals, friends and family, and personal
contacts.
Security
When the property is marketed with the agent help, you do not
have to allow strangers into your home. Agents will generally
pre-screen and accompany qualified prospects through your
property.
Negotiating
The negotiation process deals with much the same issues for
both buyers and sellers, as noted above under the buying
process. Your agent can help you objectively evaluate every
buyer's proposal without compromising your marketing position.
This initial agreement is only the beginning of a process of
appraisals, inspections, and financing -- a lot of possible
pitfalls. Your agent can help you write a legally binding,
win-win agreement that will be more likely to make it through
the process.
Monitoring, Renegotiating and Closing
Between the initial sales agreement and closing (or
settlement), questions may arise. For example, unexpected
repairs are required to obtain financing or a cloud in the
title is discovered. The required paperwork alone is
overwhelming for most sellers. Your agent is the best person
to objectively help you resolve these issues and move the
transaction to closing (or settlement).
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